E-commerce: The Big Bang effect
Online business is scaling new heights. This can be attributed to primarily two reasons, first the unprecedented penetration of internet services among masses and secondly exceptional acceptance of e-commerce services among internet users. Both coupled together are harnessing potential of the untapped markets, and creating the Big Bang effect.
Online businesses are proliferating like never before. But there may be an equal number of cases that could not sustain and faded out very soon. The situation is triggered because of stiff competition from established giants in each of the niche segments, lack of planning & budget required to generate traffic volumes required to sustain such an e-commerce platform and absence of strategic alliance with a professional e-commerce solution provider.