A Professional Logo Design Service

Building brands that speak for itself

How does the identity design process work?

Logo designer, Ian Paget follows a goal based logo design process. This ensures the final logo design correctly represents you as a business, and attracts the right audience. To achieve this Ian will kick off the process by working with you to create a comprehensive list of goals. This will allow him to focus design decisions to ensure the final logo fulfils its purpose, and adds value to your business on-going.

During the design phase Ian will explore a vast number of potential directions. However, will only select the most suitable ideas for presentation based on the agreed upon goals. A formal presentation document is then prepared. This shows each logo design individually along with supporting images of the design in use. This will allow you to visualise the identity in a real life setting. Ian will also include supporting notes with each option to explain how the objectives have been met.

The logo presentation document, along with the advice provided will allow you to select the most suitable logo or symbol for your business. This will also give you confidence that the logo designed for you will perform. Once the logo has been agreed, the artwork will be refined and finalised. A kit of logos will then be created allowing you to use your new brand identity across web and print. Full copyright ownership of the final logo design will also be transferred so you can use your new logo as you wish without worry.

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In order to design the perfect logo that targets the correct market and broadcast the right message, I need to grasp a strong understanding of your business, competition and audience. To do this, I will send you a research and data gathering questionnaire, which has been designed to gain a good understanding of you, your business, competition and target audience. Based on your responses I will create a list of goals that need to be met by the logo design, and will agree this with you before proceeding. This list forms the design brief, which will be used as a foundation for the decisions made during the design phase.

One of the most important parts of any design process is research and discovery. This is where I will research and study your company, its history and competition, as well as the groups and individuals you aim to target in order to understand the challenges faced. This research ensures I know your business inside out, so I’m able to design a logo that represents the uniqueness of the company or product. The research phase is also an opportunity to discover potential ideas which could be used as inspiration during the ideas generation phase.

When working on designs I start on paper using numerous idea generation techniques, such as brainstorming and word mapping. Once ideas have been explored on paper I will begin to work on the designs using Adobe Illustrator, a vector-based software, which means the artwork produced is scalable and will never lose quality. Once I have several designs prepared, I will have an incubation period where I will not look at the designs. During this time I may consider new ideas, and can return to the project with a fresh perspective allowing me to refine and perfect the designs where needed.

Once designs are ready to present, I will create a PDF document which will display the logo designs created, along with supporting notes with each logo presented, explaining the design decisions made. With each design I also include a series of high resolution images to help you visualise how the logo will look in real life use. For example, on business cards, a shop exterior, clothing and more... To help understand, I have included a few images on this page from my logo design portfolio. I take pride in my work, and ensure to present only the designs I am confident in, and will give you my opinion on which I believe will be most suitable for your business based on the goals discussed. I will however leave the final choice to you, and if you feel the design could be improved or modified to better meet the objectives, changes will be made where necessary.

Once a design has been selected and refined, I will prepare a comprehensive logo package containing files for both web and print use, and will transfer full copyright of the final chosen design to you. I include a logo usage document to help you understand how to use the different file formats so you can make the most of your new logo. If at any point you have any questions, I’ll be available to help and support you ongoing. If required, I can also assist with the design and print of additional items such as stationery, brochures or other marketing material that you may require to launch your new identity. Hopefully this overview of the logo design process has given you sufficient insight, however, if you do have any further questions check out the FAQs, or contact me directly to discuss further.

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